Inflatable.org.uk is an e-commerce website based on WordPress and WooCommerce aiming at selling Amazon affiliate products. In this case, any inflatable product, be it inflatable dinghies, roof racks or hot tubs.
SEO for this project is paramount as this is the main process for our customer to sell inflatable products on behalf of Amazon. Our client asked us to focus our SEO efforts on the most important products for them and we created SEO tactics to help them boost their online presence for their favourite key targets.
We created blog posts such as Best inflatable tents to buy in 2015 or Best inflatable hot tubs to buy in 2015 to generate as much traffic as possible for these products and increase their conversion rate.
The website uses various features to promote certain products, either with the highest price or the highest margins. To do so, we generated “Featured” items on the homepage to focus on high return products or “Related products” on a product details’ page to increase conversion.
The system we developed also creates “automatic” sales page by categories retrieving all products on Amazon that are discounted in that category like “Inflatable tents SALE” or “Inflatable hot tubs SALE“.